Designed by a woman, for women living full, busy, ever changing lives.
Designed for everyday wear
Jewellery that fits into real life effortless, comfortable, and made to be worn again and again.
Get to know us
Become an Ambassador
Love creating content? Want to receive free jewellery each month and be part of our community?
Apply to join our brand ambassador programme today.
✨Free Hoops ✨
Free Gold Hoops ✨When You Spend Over £50.
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Our Brand Story
Founded after becoming a mum, Zoi Era challenges the corporate neglect of working mothers. Overwhelmed by personal struggles, I left my secure job to build a company that values flexibility and support. We prioritize meaningful change, empowering women to thrive in all life stages.