Designed to be lived in.

No fading. No tarnishing. No taking it off.

Zoi Era was founded to design jewellery that supports real life pieces made to be worn daily, effortlessly and confidently.

Created by a female founder after navigating motherhood and modern work, the brand is built around flexibility, longevity, and thoughtful design. We believe jewellery should fit into your life, not ask you to adapt to it.

Our mission is to create jewellery and a business that empowers women through every stage of life.